If you are yet to start your business, then you need to read this article to find out why you need to create a good reputation and a trustworthy brand for your business online. If you already have an ongoing business, then I recommend you do a Google search to find out what people are saying about your brand. If you find no negative feedback, then good for you. If you find some dissatisfied comments, then this article may help you as well.
1. Create your own website and use your brand name as your domain name
It’s important to use your brand name as your domain name, so that when people search for you on Google or type your brand name directly on their web browser, it will be easy for them to find you. Having your own website allows you to control the information you put on the Internet. Put a face on your website. Publish content that makes you appear as an authority.
2. Engage and build a relationship with your customers
Don’t be a snob. If you have made it your business goal to help people, then it would be in your best interests to interact and engage with them. Whether it be on your own website, via emails, or on your social networking accounts, don’t be afraid to reach out to them. They will appreciate the gesture. And they will be more likely to recommend you to their friends. Remember, word of mouth marketing works better than any other advertising channel you pay for!
3. Show the real you and be authentic
People can spot a fake profile from a mile away, especially if they have been scammed before. While some people can successfully hide behind a fake persona, often, they don’t achieve long-term success. That is because eventually someone is going to spot something is off about you and tell everyone who will listen, or you get tired of the pretense and not getting the recognition you deserve.
4. Create good memories for your customers
When you engage with your customers, you have the opportunity to create a lasting impression on them. Whether it be with your kindness, or your proactivity, or your smile, do whatever it takes to make yourself memorable to them. Of course, this will vary from niche to niche but if your type of business allows it, be extra nice to your customers. They will remember you for a very long time.