Customer Engagement: Conversation Area

I just read an interesting article called Social Powered WiFi which talks about brick and mortor store owners offering free WiFi to their customers. It is a good article and it got me thinking...

Customer Engagement Conversation Area From Website To Wealth

Conversation Area

Years ago, long before the Internet and WiFi, when I had my own real world store, I had a table and chairs set up for customers to use. There was a counter close by with free coffee. Over the table a sign read, "Conversation Area". Some of my customers (and some just visitors) dropped in for a free coffee and to meet with friends.

I joined in on the conversations sometimes, having coffee and listening more than talking. People who know me know that was a very difficult task. But I did listen. And I learned a lot about my customers. Their likes and dislikes. The thing they wanted that I didn't have (but would get). And more. It let me personalize my service and expand my business.

Customer Engagement

What I would like to ask today is, considering most of us have online business and a real table, chairs, and free coffee, is pretty much out of the question, what can we do to produce the same atmosphere, the same engagement, and generate the same success?

I have some ideas on this but, just as back in those early days of my business, I am going to shut up and listen before offering mine. Please drop a comment with your thoughts below.

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Stephen B. Henry, known by many online as the WordPress Wizard, the Coach's Coach, or just the Wiz, is an author, web developer, small business consultant, and personal mentor. Steve earns his entire living online, providing business, technical, and online presence planning and support to small business owners, spiritual practitioners, online marketers, and other solopreneurs, including those who work from home. With a focus on permission marketing and heart-centered business, Steve works closely with, and cares about, each of his clients. He can be reached by email at [email protected]

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