To make the most of the time you spend researching and writing your content, you should consider repurposing it into other formats. Not only will you be able to expand your reach, but you’re also making yourself appear more credible and trustworthy in the process. And as you know, being known as a trustworthy brand will help bring in the leads and sales for your business. So, here are the four formats you can use to repurpose evergreen content:
People love watching videos. In fact, a significant number of people would rather watch videos than read an article or a paper on the same subject! For instance, if you have a tutorial article, you can write descriptions of how your product is going to work as well as maybe add some screenshots. But if you have a video showing people the step by step process, which do you think is going to get more views and more shares? I daresay the video version is going to come out on top!
Podcasts are popular for a reason. It is an easy to consume digital format that allows busy people to multi-task. Podcasts make it super easy for people to learn something new and be productive while they are stuck in traffic or working out at the gym. Podcasts are not difficult to produce too, so be sure to consider this format when you repurpose evergreen content.
Infographics have grown in popularity over the years. Not only does it convey information in an easy to digest format, but it’s also much easier to share on social media. Creating infographics can be quite costly, however, if you don’t know how to design graphics yourself. But in the end, the benefits (traffic and backlinking opportunities) will more than outweigh the cost.
While visual formats are extremely popular, there’s no denying the fact that eBooks are here to stay. Some people may not like to read lengthy eBooks, but if you provide plenty of value in your eBook, then people will be willing to read it from cover to cover. The best thing is, you don’t even need to write your eBook from scratch. Simply package your posts or articles on the same topic, edit it to make sure the content flows well, create an attractive eBook cover, and your eBook is ready for download!